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unique and helpful blog post about why search ad extensions matte

**Why Search Ad Extensions Matter**



Search ad extensions are a great way to improve your ad's visibility and click-through rate (CTR). They provide additional information to potential customers, such as your phone number, location, and website links. This can help users to make a more informed decision about whether or not to click on your ad.


**Here are some of the benefits of using search ad extensions:**


* **Increased visibility:**  Your ads will take up more space on the search results page, making them more likely to be seen by potential customers.

* **Improved click-through rate (CTR):**  By providing more information about your business, you can encourage users to click on your ad.

* **More qualified leads:**  When users see your ad extensions, they are more likely to be interested in what you have to offer. This can lead to more qualified leads and conversions.

* **Lower cost-per-click (CPC):**  Because ad extensions can improve your CTR, they can also help to lower your cost-per-click (CPC).


**Here are some of the different types of search ad extensions that you can use:**


* **Sitelink extensions:**  Sitelink extensions allow you to add links to specific pages on your website. This can be a great way to direct users to the information they are looking for.

* **Call extensions:**  Call extensions allow you to display your phone number in your ad. This can be a great way to encourage users to call you directly.

* **Location extensions:**  Location extensions allow you to display your business address in your ad. This can be a great way to encourage users to visit your store.

* **Callout extensions:**  Callout extensions allow you to add short snippets of text to your ad. This can be a great way to highlight your unique selling propositions (USPs).


**How to get started with search ad extensions**


Getting started with search ad extensions is easy. Simply log in to your Google Ads account and navigate to the "Ads & extensions" tab. From there, you can create and add extensions to your ad campaigns.


**Here are some tips for using search ad extensions effectively:**


* Use a variety of extensions. There are many different types of search ad extensions available, so be sure to use a variety to provide users with the information they are looking for.

* Keep your extensions concise.  Your extensions should be clear and concise, and they should provide users with the information they need to make a decision.

* Use relevant extensions.  Make sure that your extensions are relevant to your ad and your business.

* Test different extensions.  Try out different extensions to see which ones perform the best for your campaigns.


By using search ad extensions effectively, you can improve your ad's visibility, click-through rate, and conversion rate. So why not start using them today?

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